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Premium Baby Formula from Around the World

Our platform brings together top-tier global brands, building a premium mother-baby product library that sets us apart.

Leveraging advanced technology to deliver intelligent parenting information and services.

World-Class Milk Powder Selection

World-class products and smart curation shorten decision cycles and simplify shopping for parents.

Smart recommendations interpret your needs, making baby shopping effortless.

- Error rate dropped from 10% to below 2%, reducing waste and costs- Material utilization rate increased from 85% to over 93%- Daily production capacity tripled, greatly shortening delivery cycles

SINCE 2003

The Path to Environmental Protection

2003
HISTORY

Yijia was established in Guangzhou.
The Path to Environmental Protection

2004
HISTORY

Became the designated custom wardrobe partner for Fuli Real Estate.
The Path to Environmental Protection

2005
HISTORY

The national chain franchise brand operation center was established.
The Path to Environmental Protection

2006
HISTORY

Annual output value reached 30 million.
The Path to Environmental Protection

2007
HISTORY

Awarded the title of 'Top 500 Enterprises in China's Pan-Home Furnishing Industry'.
The Path to Environmental Protection

2008
HISTORY

Awarded the title of 'China's Top Ten Overall Wardrobe Brands'.
The Path to Environmental Protection

2009
HISTORY

Introduced the world's leading German Homag mechanical production equipment.
The Path to Environmental Protection

2010
HISTORY

Sales outlets spread across the country, with annual sales reaching 200 million yuan.
The Path to Environmental Protection

2011
HISTORY

Introduced formaldehyde-free Hexiang board, taking the lead in the 'formaldehyde-free home' market.
The Path to Environmental Protection

2012
HISTORY

The new garden-style factory building was officially put into use.

The 'Cone Strategy' marketing campaign was rolled out nationwide.
The Path to Environmental Protection

2013
HISTORY

Became a strategic partner with German brand Munksjo for plain color furniture base paper.

In the same year, supported the 'Flash Hero' public welfare activity for children with leukemia.
The Path to Environmental Protection

2014
HISTORY

The Yijia Henan production base broke ground.
The Path to Environmental Protection

2015
HISTORY

Invested 30 million yuan in advertising on CCTV, at airports, and on high-speed rail.

In the same year, the new three-year strategic plan 'Butterfly Action' was launched.
The Path to Environmental Protection

2016
HISTORY

Yijia brand advertisements appeared in New York's Times Square.
In the same year, Yijia's six major combat zones were established.
In the same year, the Hubei 'Industry 4.0 Smart' factory was grandly unveiled.
Collaborated with Tencent Charity to create Yijia's 9.9 Formaldehyde-Free Day.
The Path to Environmental Protection

2017
HISTORY

Launched the 'Shipbuilding' plan, setting sail for Yijia's flagship enterprise.

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Through years of exploration, OUBO remains dedicated to providing Chinese families with safe, fun, and beneficial mother-baby experiences.

Winning Multiple Industry Awards, Setting Service Standards

Certified Excellence: Top 10 Custom Home Brands, Top 10 Whole-Home Custom Brands, Top 10 Green Home Brands
Eco Certifications: China Environmental Label Product Certification, Ten Rings Certification, Green Certified Products
Quality Assurance: China Environmental Label Product Certification, ISO9001 Quality Management System Certified

OUBO at a Glance

With advanced R&D centers and a nationwide sales network, our team of industry experts ensures premium products and exceptional service for every family.

Founded in 2012, OUBO (China) Technology Co., Ltd. is dedicated to delivering safe, fun, and beneficial maternal and baby experiences for Chinese families. We curate top global brands, offer one-stop shopping, and provide expert parenting guidance—your trusted partner in baby care.

Aiming to be the most innovative and quality-driven home brand

Looking ahead, OUBO will continue its mission of 'Technology Empowers, Quality Living,' deepening our focus on maternal and baby wellness. Through innovation and eco-consciousness, we strive to offer comprehensive, high-quality services for Chinese families. OUBO grows with you!

Over 14 years, OUBO's service network has expanded nationwide with numerous online and offline stores. Using big data insights, we've built an innovative O2O model that seamlessly connects online discovery with in-store care. Annual sales have grown over 50% on average, with a remarkable 78.5% surge in 2016.

In 2015, we invested heavily in a smart production base, integrating cutting-edge automation and digital processes to guarantee top-quality, eco-friendly products for your little ones.

24/7 Online Customer Service, Worry-Free Premium Experience

Safe, Fun & Beneficial – Our Core Philosophy

A Complete Mother-Baby Lifestyle Experience

OUBO Mother & Baby – An Introduction

Cherishing Every Step of Baby's Growth

Curated Global Brands, Integrated Industry Resources

Nationwide Mother-Baby Service Network

Service Across China

Smart Tech for Smarter Parenting

Vast Selection for Every Baby Need

Premium Baby Formula from Around the World

World-Class Milk Powder Selection

SINCE 2003

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Through years of exploration, OUBO remains dedicated to providing Chinese families with safe, fun, and beneficial mother-baby experiences.

OUBO at a Glance

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